The campaign, which was launched on Saturday in Lagos with the support of SuperSport, will require consumers/fans to send codes in their winning crown corks to enter the draw.
Guinness Senior Brand Manager, Kunle
Faloye, said, “We have a great property with our broadcast sponsorship
of the English Premier League on DStv and we want to leverage
the opportunity to engage fans at home, bars and viewing centres, giving
them a stake in the game and the chance to win great prizes. This is
truly an innovative promotion, and we hope that our consumers will find
it to be fun and an interesting way to watch the EPL games.”
Faloye added, “The first 2,500 entries
will win N250 airtime just for participating. There is also the big cash
reward – every entry automatically qualifies for the weekend grand
draw, where 20 people will share N2m in cash; that is N100,000 per
person.”
According
to the Portfolio Marketing Manager, Guinness, Liz Ashdown, the campaign
will give consumers the chance to get more involved with their
favourite teams’ matches.
She said, “Over the years, we have been in partnership with DStv through its Supersport channel
to broadcast all the excitement and fun that the EPL brings to football
fans in Nigeria and we will be making the bars and viewing centres much
more lively and fun-filled under the Every Minute Made of Black
campaign.”
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